Data collection project done with Adobe Analytics done in 3 times faster than expected.
01.
Challenges
- Provide all areas with data points that could be used to develop new sales strategies
- Gain full understanding of user interaction with products and the e-commerce purchase journey
- Manageable enterprise analytics solution
- Advanced mapping and structuring of metrics, dimensions and segments in accordance with business needs
- Development of technical guides exploring data collection concepts and the details of how to configure the platform and implement the solution on all websites and apps
02.
Our Solution
03.
Results
- High quality measuring capacity with no need of new hires
- Deeper collaboration between marketing, business and IT departments
- Solution implementation was done in 3 times faster that expected
- Development of customized, actionable dashboards for data consumption
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