Case Study – Banking

Case Study – Financial InstitutionNoticeable increase in mobile app review scores and goal achievement in use and sales for each app 01. Challenges Unify Datasets and data visualizations for all Latam operations Faster and deeper decisions on digital marketing Increase digital maturity levels for all local teams throughout Latin America Standardize analysis and data collection

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Case Study – CNOVA

Case Study – CNOVADeeper collaboration between marketing, business and IT departments Data collection project done with Adobe Analytics done in 3 times faster than expected. 01. Challenges Provide all areas with data points that could be used to develop new sales strategies Gain full understanding of user interaction with products and the e-commerce purchase journey

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Case Study – FCA

Case Study – FCA44% higher lead volume and 35% reduction in daily media investment The project helped reduce more than $1Million in waste in 6 months (media buying) and drive 44% higher lead volume with a 35% reduction in daily media investment 01. Challenges Optimize the decision pipeline for media investments based on campaign performance. Achieve

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Case Study – Magazine Luiza

Case Study – Magazine Luiza DP6 helped the e-commerce giant lower it’s CPA and adhere to an attribution based culture to their campaigns Analysis conducted by DP6 resulted in the application of an attribution model that reduced media CPA in 11% 01. Challenges After an accelerated improvement of media buying strategies on top of last-click

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