Consumers deserve a personalized experience when interacting with your brand. To that end, all your data sources (offline and online) can be combined and organized in a Data Management Platform (DMP). With a DMP it is possible to generate an unified dataset that integrates and relates data from offline and online sources: web analytics, media, CRM, CMS and internal systems. That data can be segmented based on user behavior patterns and in turn be used as output to a diverse number of platforms to be activated, be it to personalize your website content, better target digital campaigns or even provide useful insights to data analysis. All with 100% user privacy security.