Marketing operations needs to be more dynamic, collaborative and real-time. The full measurement, analysis and optimization cycle needs to happen daily and for all initiatives. Business, IT, BI and Ad Agencies teams need to look at the same data with a centralized view in order to drive business success opportunities. Dashboards offer real-time reporting of KPIs and need to alert the teams on any anomaly as soon as possible. Campaign results need to be analyzed constantly so media investments can be optimized. This is how a Marketing Situation Room works, through data integration, processes and collaboration within a shared physical space. That way we can work with you and your teams to drive true enhancements to return on marketing campaigns. We are one of most experienced companies in creating and implementing the Situation Room model within large companies.