How are your media plans performing? Is the reach, frequency and audience overlapping of your campaigns within the expected range? What about results in terms and leads/sales? We analyze and provide recommendations to improve each creative, channel or strategy within your media investment in order to generate maximum return. For every campaign we can help you define a plan progressively better, all driven by data and deep historical investigations.
From the pre-click phase before user interaction: we analyze audience distribution, ideal frequency, “viewability”; to the post-click: user engagement, micro and macro conversions and results, be it ROI or ROAS. That is the solid foundation of knowledge necessary to drive improvement of campaigns.
*DP6 does not buy media nor does campaign management. We can as a consultancy provide analysis and recommendations to you and your ad agency.